So important is having a strong online presence these days that every business that wants to gain an edge over their competitors, and deliver their products and services to customers, is investing in digital marketing. If your business isn’t on the first page of Google, you’re missing out on the opportunity to get the lion’s share of the attention of consumers looking for businesses like yours. Here’s a quick look at the importance of SEO (Search Engine Optimisation) in 2017 and why your business needs it.
SEO in 2017
The way that consumers search for products and services has evolved rapidly over the years and in 2017 there really is only one way in which people look for businesses offering what they want. And that’s through search engines like Google, Bing and Yahoo, with Google being the most important of the lot.
Any business that wants to be found now needs to have a website and have that website optimised by an SEO agency like Digidom in the UK. These agencies use a variety of on and off page techniques to increase the visibility of their clients’ websites in SERPs (Search Engine Results Pages), helping them to rank stronger for their most important keywords, which puts them in front of more consumers.
If your business isn’t ranking for keywords relevant to your products and services, you’re not going to be found by consumers looking for a business like yours and that means you’re missing out on sales and revenue. To make your business visible on the world’s leading search engines, you need SEO.
Why Your Business Needs SEO
Search engine optimisation is now something that many businesses are doing themselves, but as it is constantly evolving and changing, it’s often hard for non-digital marketers to keep up. Not only is the way that people look for products and services changing so rapidly, but search engines, especially Google, are forever changing the way they rank websites and pages. That means it takes a specialist to keep at the forefront of what’s going on and use the latest SEO techniques to keep the rankings healthy. If that sounds complicated, perhaps the three reasons below will make the case for investing in SEO clearer:
- Visibility – If your business isn’t on the first page of Google, the world’s most widely used search engine, you’re not going to connect with customers looking for your products and services.
- Competition – Chances are your competitors are investing in SEO and that means they are going to attract the attention of potential customers.
- Revenue – Without the ability to be found and connect with potential customers, your ability to generate revenue is seriously compromised.
Basically, if your business isn’t visible on search engine results pages, you’re not going to be seen by potential customers and there’s a good chance that your competitors will get the lion’s share of revenue. This is why your business needs SEO, so why not find a good digital agency to work with and increase your online visibility today?