The Chinese app, TikTok, has been used by numerous advertisers around the world to promote their products, the reason being it has been an incredibly successful application. As reported by medium.com, there are more than 500 million active monthly users around the world, making TikTok a viable choice to market.
Interestingly, there are still people who do not know why it’s always useful. Six reasons for doing so:
1- Local Producers
With over 10,000 followers there are many micro-influencers on TikTok. Such influencers are well-known in their localities; thus, small businesses may find and partner with them who want to run marketing campaigns for specific regions.
2- Consumer Contribution
At Tiktok, because of the special distribution algorithms of apps, you can get higher engagement on your videos with less effort. Even if you are new to Tiktok or an old user, unlike Instagram, your videos will go viral in a convenient way. Users prefer to use the app more than once a day, which makes it a benefit for advertisers.
Many creators come from different locations and create community-related material, which is another advantage for marketers at TikTok. A company that operates in multiple locations can easily generate regional marketing campaigns according to their needs.
4- Branded Channel Marketing
If you’re a brand, then you’ll be happy to know that you can create your own branded marketing platform, similar to YouTube, on TikTok. All you need to do is let TikTok check it. Use that channel to create and promote branded content.
5- Benefits Of TikTok Advertising
As with other social media platforms, companies can now advertise on TikTok and broaden their scope and interaction. For now, the advantage is being used by a smaller number of brands. Nonetheless, there will be competition until all the brands find TikTok a useful tool.
6- Massive audience
The app has a massive following because it’s gained incredible popularity in a short period of time. This has more than 1 billion active monthly users according to the data, while some other reports say 500 million active monthly users. Marketers will leverage that to the max.