A new algorithm has been created by Google that will soon rate websites based on user experience. If a website provides a poor user experience then Google search results will show lower.
The latest update is called Google Page Experience, which will go beyond how fast a page can load to judge which rate a website. There are several factors involved in making a successful webpage experience including pop-ups, delays in the delivery of content, general behavior of the UI, and more. Google won’t use them all but is seeking to measure some of them.
Google provided more details in a developer document that describes the metrics that will soon be used to rank websites in its search engine. It says:
Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
Last month, the Google Chrome team released Core Web Vitals, a series of metrics used to monitor the loading times, content, and more of a website. Alongside Google Page Experience, these will be used to rate websites and help evolve the algorithm.
Sometime next year, Google’s new technologies will be extended to websites and site owners will get a six-month notice before Google Page Experience goes live.