In Pakistan, Facebook formally launched its first Authorized Sales Partner (ASP) program with the goal of increasing its reach on the social and digital media market.
The business has shortlisted Hţool, Viral Edge, East River, and Starcrest Communications for the ASP program while purposely leaving out Network Agencies to prevent abandonment of the platform.
Apart from Httpool, all shortlisted companies are locally-based and locally-owned. However, Hápool boasts the most experience among the shortlisted agencies as it has worked at 5 locations in the Baltic region and 4 in the Asia-Pacific region.
The company that wins the offer for the Pakistan ASP system is expected to boost Facebook’s share of branding and media output revenue. In 2018 Magna had valued social and digital media spending in Pakistan at $150 million.
The software will be the first point of contact to sort ad-hoc problems facing advertisers and agencies when managing Facebook, Instagram, Messenger, and WhatsApp campaigns.
The ASP program will enable Facebook to gain a trusted partner in providing advertisers with in-country support without the liabilities and risks involved while operating in a volatile, unfamiliar, or undeveloped market.
About Facebook ‘s Authorized Sales Partners
Facebook Authorized Sales Partners are extensions of Facebook’s sales teams, distributed around the globe at selected locations.
Facebook trains and educates all ASP members to ensure quality service. They help marketers and partners achieve their business goals by offering local support, strategic guidance, and experience through the family of Facebook products.
In Pakistan, in the absence of an ASP, advertisers, and agencies will rely on Singapore-based account managers for assistance and troubleshooting, with the three-hour time difference adversely affecting the speed and timing of issue resolutions.