Consumers Spent $23.4 Billion on Mobile Apps in Q1 2020

Consumers Spent $23.4 Billion on Mobile Apps in Q1 2020

Consumers Spent a Record $23.4 Billion on Apps in the First Quarter of the year 2020.

Internet use has spiked after people were forced to stay home because of the quarantine associated with COVID-19. This triggered a surge in traffic for social media sites as well as for other applications.

In terms of customer spending on smartphones, Q1 2020 was, therefore, the highest ever. Compared to last year, the average weekly time spent on apps has risen by 20 percent and people have spent a whopping $23.4 billion on devices.

The report comes from User Annie and it reported that $15 billion of the overall sales came from the iOS App Store, and $8.3 billion from the Google Play Store. Approximately 35% of the overall volume came from non-gaming applications on the iOS App Store, and 15% came from the Google Play Store. Compared to Q1 2019, both app stores saw a 5 percent raise.

That puts the sheer amount of spending that came from mobile gaming in perspective. The data in the study reveals that the US and China were the biggest contributors to iOS consumer spending, while Japan and Korea were the biggest contributors to Android consumer spending.

iOS users spent a great deal on sports, entertainment, photography, and video applications while Android users spent more on social media, entertainment, and streaming applications like Twitch and Disney plus.

Thirty-one billion new apps were also downloaded in the first quarter, up 15 percent year on year.

Muhammad Salman Siddique
Researcher and Content Writer at e-Syndicate Network. A constant learner. Learning and growing every day. Salman has over 5 years of experience in the fields of Digital Marketing, Content Writing, Brand and Business Development.