When designing websites for clients, one of the most important indicators is that they should allow for the highest conversion rates. In this case, we should have focus on designs and we need to highlight content. Our primary purpose is to proper present messages in a way that we can achieve the best impacts. In general, designs should serve a function and images should be shown in a very attractive way. Text and image should come first when we want to generate proper sales. They should work toward supporting our messages and they need to deliver the best results to people.
The clarity of message is often the last thing in our mind when designing a website. Web designers tend to focus on more essential things and too often, consideration whether users will be able to understand the message is placed near the bottom of the list. They are more likely to say that “the website will look like this”, instead of “the audience will understand this better”. It is more than just about looking for people who know to write, but more about whether web designers can highlight text and images so things can be understood more easily. Although text is often considered as the best elements in the website, it is more important to consider how it is presented.
We should be able to showcase the design properly. Writers should work with web designers on how their messages can better be represented on the whole structure. As an example, a website could have different groups of audiences that need to be addressed. It means that they need to obtain equal emphasis. Focusing on the audience is only an early step of converting a random visitor to a real buyer. There should be a strong pathway to convince and guide visitors to the actual transaction page and make the payment. Web design is essential to encourage people to keep reading.
Writers should properly outline the need of using the proper copy, so designers are able to understand the key points in the messages. Correct emphasis should be given to various text body, headings, sub-headings and links. The job here isn’t only to make the whole representation pretty, but more about giving the right emphasis. Each point should be focused in the proper sequence. Designers should know what they need to do. Unfortunately, too much emphasis can be placed on the design itself, instead of on how to support the copy of the website’s pages. If designers want to know whether the design could work, they need to be in the same room or even the same table with the copywriter team.
Project leaders should make sure that the team can communicate properly. Writers should listen to designers. Choosing the right font, size and color could require plenty of time and effort. The whole team should massive attention to the appearance and placement of text. Response and conversion rated are directly related on how the copy is represented.
