Marketing a business or a brand online is possible with a myriad of options, ranging from traditional advertising platforms to using some of today’s most popular social media websites. Once you have a budget in place for marketing, selecting the right online marketing services that fit your company best is possible by comparing the best solutions available.
A/B Testing
A/B testing is highly advisable when marketing online regardless of whether you are promoting a start-up company from the ground up or an established company. A/B testing allows you to test similar advertisements on the same platforms or websites with changed imagery, headlines, or wording to determine the best methods of reaching those who show an interest in your brand and what you have to offer. Many social media platforms today provide the ability to conduct A/B testing whenever you are launching a new ad to consumers.
Social Media Marketing on Various Platforms
Testing out marketing on social media platforms such as Facebook, Twitter, Instagram, and even Snapchat is now in some cases, necessary for brands today. While not all social networks may fit your demographic, it is highly recommended to try advertising on various platforms to solicit responses and to determine the most effective form of advertising based on your brand’s industry and the type of consumer you want to appeal to in order to generate sales and revenue.
Email Drip Campaigns
Email drip campaigns are great to keep users who are interested in your brand coming back to your website, whether for promotions, discounts, or even new content. Drip campaigns can become highly customized, giving you the chance to appeal to specific groups of individuals based on loyalty, if they have full shopping carts, or if they respond best to coupons and promotions.
Sponsorship Opportunities
Finding relevant users online is a great way to test out potential sponsorship opportunities available. Using social media platforms including YouTube, Instagram, Snapchat, and Facebook helps to garner views and followers when endorsed by a relevant individual or group who has already established a name for themselves. Each sponsorship opportunity you decide on will likely vary in cost, so it is important to determine the value of sponsorships and the audience you want to reach prior to making the investment.
Third Party Advertisement Opportunities
One of the oldest methods of advertising online is to do so with the use of third party advertisement services and websites. Using a third party site is ideal when you want to promote an advertisement involving a banner, button, or other images on an array of websites that are relevant to your own industry. It is also possible to easily track the effectiveness of your ads using various third party systems or tools such as Google Analytics. Finding the right niche to advertise in is key when utilizing third party advertising opportunities, but is ultimately a way to save on marketing expenses when first getting your foot in the door as a brand.
Knowing the best options to promote your products, services, and brand altogether online is a way to help with cutting costs while ensuring you are able to maximize your reach in less time. The more testing you conduct and trial runs you complete with your marketing team, the easier it becomes to pinpoint the most effective methods of gaining new followers, visitors, and ultimately, customers.
