Newbury Smiles, a Southern California based dentistry have generated a staggering 700% marketing return by investing with local online marketing service provider, Yodle. As a renowned name in the field of local online marketing, Yodle revealed the results of their collaboration with Newbury Smiles recently. The result shows that the dentistry used the service since May 2012 and secured eight new patients every month on an average from the campaign of online marketing through emails or calls.
Newbury Smiles have generated revenue from these new patients, which is equivalent to almost 700% of the investment they made by incorporating the online marketing services of Yodle. With the boost of business after associating with Yodle, the dentistry has hired several professionals for their service including a hygienist and a new assistant.
Several aspects of Yodle’s online marketing campaign helped Newbury Smiles. The technology and marketing platform used mobile web and desktop presence that are particularly optimized for SEO strategies that are data driven, conversion and proper online ad placement across diverse channels of mobile and desktop applications.
The owner of Newbury Smiles is happy with the outcome and said that Yodle definitely played a big role in the success of our business. He also added that how they were used to apply offline marketing techniques previous and how the scenario changed after their collaboration with Yodle. The online marketing campaign by Yodle helped the dentistry to generate quality leads on a constant basis. “Benefits of the services were rightly portrayed over various internet channels and people got clear idea about what they will gain by becoming a patient of our dentistry. We have noticed that the number of calls from our potential customers has increased and our business got a great boost,” said the owner of Newbury Smiles, Mr. Sam Saadat. He also added that the customized dashboard that Yodle provided is helpful for tracking results and checking return on investment easily.
However, Yodle is not the first online marketing service provider that Newbury used. The previous service provider developed a new website that was simpler for visitors for results and navigation in the new business. The service of Yodle was more beneficial because they created a site that is mobile optimized, which means access to wider range of prospective customers because more number of people now use mobile devices for searching. The strategies and techniques adopted by Yodle proved to be more advantageous for the dentistry.
Yodle has a goodwill of providing quality online marketing services to several organizations. Apart from Newbury Smiles, Yodle is working with almost thousand other dental practices across the United States. The dental service sector is gradually understanding the benefits of using online marketing services because almost 80% of the US based internet users search for health oriented information on search engines. Out of this 80%, 44% particularly search for the doctors and other experts of healthcare. This shows the advantage of using online marketing for the benefits of dentistry and other health related sectors in terms of increasing revenue and business prospects.
