Today more than ever, the companies are racing to create memorable logos. Perhaps this attributes to the short attention span of consumers as well as an ever-increasing number of companies in the market. Integrating a visual on your product or service brings life to your idea and communicates in ways that words never can. Let’s think of a logo as a support system that helps you to gain visibility, trust, and goodwill of the public. Why? The reason is, that it gives your company identity, communicates information and structures a particular perception of the public around your brand.
A good logo has to create an exceptional first impression. It should be simple enough so that it works well for all media and yet, it must convey the credibility of your business to the potential customers. No wonder details are really important for the logos. Essentially, a professional logo design company brings a better image as compared to the normal employee who has little or no idea on how to work out a logo and relies totally on online tutorials. The imagery has to pay particular attention to all elements such as colors, fonts, and shapes. These should be consistent with the basic idea of the brand and avoid any discrepancies. It is extremely important that your logo delivers the true vision of the company and therefore, it is fundamental to look out for a logo design service that will create a perfect face for your brand.
It is imperative for entrepreneurs and startups to stay aware of the trends in logo design and before they decide upon the company that is going to design their logo, here are seven features they must look out for:
- Affordable
Professional design agencies will often charge quite high. Typically, they charge anywhere between the range of $4000 to $15,000. This option is not very feasible for a startup. Experts suggest that such entrepreneurs who are just making an entrance into the market must hire a freelance graphic designer who may charge somewhere between $35 till $150 for an hour.
“But don’t hire someone because of their bargain price. Find a designer who’s familiar with your field and your competition,” says Stan Evanson who is the founder of Evenson Design Group.
- Acknowledgment
Nowadays, it has become quite easy for us to go through the history of a company’s success. Check out the reviews and feedback that an agency receives from the online community. Figure out how their designs are working so far for their previous clients. An agency or an individual who is famous for their prior successful imagery is most definitely your go-to place.
- Patterns of success
There are multiple styles of the logo that a professional logo design service can create. Once, you’ve set foot in the market and do some research; you will find out that the design of a logo may vary from an Abstract Mark to a Lettermark or an Emblem Logo while sometimes, the designers have to work out a hand-drawn design as well. Not every designer can pull off all styles with perfection, and so a wise approach is to find out what your brand needs. As soon as you know the kind of logo that fits your brand, you should hire an agency that is renowned for those patterns.
- Communicates your brand
The whole concept of designing logo revolves around branding because it is important and is concerned with the values and goals of the company. A professional logo designer will succeed to convey the ideology of the brand. More than 41% of consumers have reported that the content gets more engaging if it features graphics that stand out. Thereupon, look through their previous works and go for the ones that are informative yet aesthetically pleasant.
- Well-aware of color schemes
Never go for an agency that shows a history of poor color choices. Differentiate yourself. According to a study, color increases brand awareness by 80 percent. It is paramount to choose colors that are not used by the rivals. Ask the agency if they know about how different colors pack different psychological punches. For instance, the red color used by energy drinks is because it conveys intensity and optimum activation. Whereas, blue of Ford and Samsung evokes calm, confidence and reliance.
- Upgraded Software
Professional logo designers learn through modern technologies. They stay in touch with changing software and make sure that they update their systems according to the modifications. They receive adequate knowledge and training about the field which makes them a pro who is flexible towards modern upgrades. They will use specialized software to work for you such as Laughingbird: The Creator, Sketch, Adobe Illustrator or Photoshop. A variety of software exist in the market today, and a professional would know exactly when to use a particular software for each company.
- Differentiation
Look out for an agency that holds the reputation of bringing distinct ideas on the table. They grasp the story behind your brand and should have the skill to convey it effectively through the visuals. Playing with lines and creativity must be on a level where they end up creating an image that is unique, different and immediately catches attention. They must never settle on a logo before they consider the logo of your competitors. If your logo resembles theirs, customers might find it hard to differentiate, and you will end up losing business.
Good logos have a 30% higher chance of getting the attention of the public. Even though a professional logo design asks for more investment but the return on payments is going to make up for this high input. Devoting necessary time and strategy into the selection of a design agency will pay you off in the long run. So, do not hesitate and go for that agency which is known for its outstanding creativity and eventually, you will succeed to make a lasting impression on the minds of your potential customers.
