ORM Case Study By Sparx IT Solutions for Well-known Inernal Medicine Specialist


Our client is a big-name in the field of Internal Medicine & Aesthetic Medicine & practicing as a physician in the United States. His special interest in non-profit organization is quite apparent with his contribution to different international Community Medical Camps in rural India.

Industry: Aesthetic & Internal Medicine

Issues: Unrelated Reviews

Client Requirements: To gain healthy online reputation


The prime goal of our team was to single out the best keywords for client’s reputation. After a thorough research, we picked the phrases, generating unrelated traffic and chalked out to work on them with different ORM (Online Reputation Management) strategies to improve online reputation.

Time to Head Towards Solutions

Our first focus was to look for the specific key phrases searched into Google, Yahoo or Bing when people tried to find our client online. We also came across Geo-specific variations of keywords by using different IP addresses of the City where he worked in. So, our team set up a fail-safe plan to work on. Here is how we proceeded with the client’s online reputation management:

Content Creation

To suppress the non-specific results for the targeted keywords, our expert writers created content for different platforms. For positive search results, we attempted to gain neutral search results for our technical as well as client’s criteria of content to improve his online reputation.

Moving Toward Syndicating The Content

Once we are done with positive content creation for specific keyword, here comes the role of content syndication. We used our expertise to push down the unrelated comments from search engines.

Striking Idea Of Creating Microblogging Websites

Our SEO experts created micro-sites to boost specific keywords and drive customers from these websites to the client’s site.

Social Media Promotion

As search engines ranks social media sites, so we promoted the positive remarks regarding client’s profile in popular social media websites including Facebook, Twitter, LinkedIn, Google+ etc.

Some Other Strategies
  • Our professional used effective search engine optimization techniques for his videos and images promotion.
  • We created the client’s profile on numerous sites such as Crunchbase, Gust, etc. Here, our idea was to create personal profile on different business listing sites to gain higher rank.

Final Results

We worked on the client’s ORM campaign around 3 months and our team attained same results as sought by him.


I approached Sparx IT Solution for my Online Reputation Management (ORM) campaign. They did a great job by using the best search engine techniques and helped me gain better position in search engines. I am looking ahead for continued relationship with them.

Muhammad Salman Siddique
Researcher and Content Writer at e-Syndicate Network. A constant learner. Learning and growing every day. Salman has over 5 years of experience in the fields of Digital Marketing, Content Writing, Brand and Business Development.