The holidays are the time when owners and upper management can forge bonds with their employees. Office Christmas parties, secret Santa giveaways and the end of the year all offer an opportunity to reflect upon your company’s goals and successes. They are also a time to give back and show your gratitude to the people who have worked hard in your office all-year round.
Many top tier offices offer their employees a holiday bonus, or a present. While this tradition is not part of every company’s culture, the seasondoes provide employers with a chance to reward their best workers and motivate those who could be doing better. Since holiday bonuses do not fit into the structure of every company, your office may still want to offer a seasonal gift. Consider giving away customized promotional products that are branded with the name of your company.
Promotional products can be anything, but usually serve a useful purpose in your employee’s lives. They can be anything from sweaters or pullovers to beach towels to backpacks to hats to coffee mugs to duffel bags. The possibilities are endless. Employees are just like anybody else – they love to get stuff for free. When they use a great product that has the name of their company on it, it makes them feel like part of the team. It also further legitimizes your office and will help bring awareness to your brand. (Never underestimate the power of a pen with your company’s logo on it.)If they use your products after hours, they can’t help but spread the name and brand of your business to the outside world. This is considered free advertising on your behalf. Your employee’s friends and family members will see the name of your company in their daily lives. The simple act of wearing a tote bag or using a beach towel may lead to interactions and networking opportunities, as they strike up a conversation in the real world and promote your brand.
Selecting someone who can manufacturer your promotional items can be a difficult process. It is important to go to a trusted source as prospective clients will judge promotional products that are poorly made. Remember that these items are a reflection of your company so you want them to be as high quality as you can afford. Consider the fabrics, screen rinting and design of your items and how they can seamlessly fit into your client’s lives. (If possible, arrange a focus group of your employees to discuss what items would be the most desired by them.) You might have to spend more money to get a higher quality.The Canadian-based company CommercialMarketing.com offers affordable rates and has their own graphic design team. They’ve expanded their reach beyond usual promotional materials like pens and stationary to all kinds of unique merchandise. The expense will be well worth it when you see the outreach it will have on a new clientele. By working with a qualified and experienced manufacturer of custom-branded merchandise, you’ll renew your workers’ commitment to your company and get them excited about the year to come. Capitalize on the holiday season by giving out the coolest, uniquely designed gear imaginable.