The publication of an informative blog that covers topics in depth is an effective way to companies to engage and share experiences with both their current and potential and future customers.
Companies use content marketing more than ever. The study data indicate that Bite is a priority for 40% of companies. A perspective that, all told, does not extend across the board, as a third still believes it is not an essential part of its activities.
Some shops and businesses have seen their revenues increase to 15% following a marketing and marketing campaign based on the content on your web pages. Key successful content development is of great importance, which is extremely valuable and highly utility to the clients themselves.
Another very important factor is consistency and frequency of updating and publishing. Contents must be constantly updated with new publications , for that is what they want the Readers consumers site , and traders , offering them the opportunity to retain and maintain active communication channel that can also help generate greater brand awareness.
When time is limited, it is recommended to reuse articles in the web and e-mail or post it on social media, thereby maximizing its practical use. By distributing content across multiple platforms, vendors and businesses will be creating a consistent brand image, reaching a wider audience without limits or borders.
Those shops and businesses struggling to find time to write blog content, Newsletters and social media, might consider outsourcing your content campaigns, hiring someone who knows the subject as he who will take forward our strategy.
A recent report from Custom Content Council indicated that 75 % of consumers prefer to receive mark information as content rather than traditional ads, and also 75% also said that it seems good that a company tries to sell them something when offered in form of valuable content.
The era of content marketing is still developing in our continent. Data from the latest reports and trends show a more mature sector. In 2014 content marketing experience significant growth in European countries, a trend that will remain constant in the future. Undoubtedly, the content will remain king as proof is betting on its evolution and professionalization globally this year, where companies will affect a better use of resources, better planning, monitoring and strategic direction.
The effectiveness of this type of action results mainly in increasing brand awareness.