Marketing is one of the most predominant business fields at nearly every company. Marketing helps to attract new customers and alert the public about your product or service. As a result, it should come as no surprise that companies spend a lot of money on their marketing. It varies, but many large companies will spend millions annually on getting the word out.
While there are several different kinds of marketing that can be beneficial, one of the best and most useful is video marketing. It has become increasingly popular recently, and we don’t see this stopping anytime soon.
But just what kinds of benefits can video marketing provide? Well, that is exactly what this blog post is going to look at. Read on to learn about just why so many companies are using video marketing for their business.
Improve Your Reach
One of the primary reasons to use video marketing is to improve the reach of your ads or content. While text-based ads and marketing content can go viral, it is generally visual content that gets shared more. Videos get more eyes, are watched longer and generally more popular than text-based content.
If you want your marketing posts or ad content to reach more people, consider using video. Many customers also prefer to watch videos on products or companies instead of reading blog posts or descriptions.
Of course, in order for your video marketing to be a success, it should grab attention immediately, provide value and show how your product or service can help with the viewers’ problems. When it comes to the ones for social media, your videos should also be the right length, accessible to those with audio off and your message should be simplified.
Even if your ads don’t go mega-viral or anything, using video should still provide you greater reach than more traditional forms of advertising would have.
Increase Your Conversions and Sales
Another grand advantage of video marketing is that it can provide a boost to your conversions and sales. While not every conversion will be in the form of a sale, the more conversions you have the more likely your sales and revenue will grow. Video can generally be more convincing than other methods.
Part of the reason videos can help boost sales is that they are a more powerful selling tool than words on a screen. It is easier to convince emotion through video and it is easy to use video to provide value in a fraction of the time it would take otherwise.
For example, a video explaining the benefits of your product or a tutorial of how it works will generally be better received in video form than as a text-based piece of content. Video can also help people understand a particular service or product more. This gives them more information and makes them more likely to become a customer.
Give Your Company More Personality and Credibility
Using video marketing can also give your company a bit more personality. When customers are looking for a company to support, they often want to find brands that are down-to-earth, relatable, and have a bit of personality. If you can use videos, and preferably add a little humor or entertainment into your ads, it can go a long way.
A excellent example of this could be the humorous Dollar Shave Club ad from nearly a decade ago. The video they created garnered 12,000 orders within two days after it launched. If they simply would have sent out a traditional ad or made a blog post, these numbers simply wouldn’t have been possible.
In addition to making your business more personable and relatable, videos can help build credibility and trust. If your content provides value and is able to connect with someone, it makes it much easier to gain their trust.
Rank Higher in Search Engines
SEO is a key part of marketing your business successfully. The higher you rank, the more eyes you will get. Getting more eyes can often lead to more sales. While using keywords in your content and getting backlinks from your blog posts are among the most popular ways to improve SEO, video is good as well.
There are most reasons why video is so good for SEO. First of all, video helps potential customers stay on your site longer, which lowers your bounce rate. Video can also offer improvements to click-through rate and drive more traffic. These are all factors that search engines will consider when deciding where to place your website.
So if you are want to rank higher and thus reach more potential customers, using video is a great way to do it. While the algorithm used to struggle when it came to video, this is no longer the case and many sites with videos are becoming more prioritized.
It Can Give Customers More Access
While recorded videos and ads are great, live video has become an increasingly popular way for businesses to market their products or services. You can go live on Facebook, Instagram, and several other platforms to have live conversations with your followers or customers.
These videos can be used to answer questions, debut a new product, act as a how-to, or simply talk about your product. These live videos also come off as much more casual and aren’t as “salesy” as many other types of advertising might be.
One of the best benefits that these live videos offer is that they encourage customers to engage with your brand. This allows you to ask customers important questions and get immediate answers, hold a poll or even answer common questions customers may have,
It gives customers unparalleled access to your company in ways that simply weren’t possible even a few short years ago. All of this can help people feel more connected to your business, and be more engaged.
In conclusion, we hope that this article has been able to help you learn some of the many benefits of video marketing for your business. These are far from the only benefits of using video for marketing but are some of the best.
