How to Find a Profitable Niche in Affiliate Marketing

Anyone who has spent a short time in the affiliate market knows that change is the only constant, as the old saying goes. Not only do hot trends change every season but from year to year and decade to decade. You have to stay on top of business trends and current events constantly. Otherwise, you’ll quickly lose sight of what the most promising niches are.

What about 2020? Well, the new decade has already begun to reveal what a few of the best money-making areas will be. Here’s a look at the top five:

Beauty, With a Twist

Beauty products are a perennial winner for affiliate marketers and not just because the product selection is so wide. For a number of social, and perhaps psychological, reasons, people spend more and more money in this category every year. This has been the case for several decades and the trend shows no signs of slowing. What about the twist?

The new face of the beauty market includes items that offer organic and all-natural ingredients, many of which are sold as being allergen free, never used on animals, unprocessed, and other buzz-words that are sometimes more hype than truth. The bottom line for profit-seekers is that the newer lines of beauty products are ideal choices for affiliates whose main lines include fashion, health or general wellness.


For more than a half-century, fitness products have been hugely profitable for manufacturers, primary retailers and affiliates. Anyone whose main area of business is wellness, self-improvement, dating, social development or weight loss can easily get into the fitness segment of affiliate marketing.

Financial Services

Financial and wealth-related services are always near the top of any list of most successful affiliate opportunities. Plus, even book best-seller lists routinely include wealth and financial product topics among the year’s top earners. That’s why affiliate programs in the financial sector are some of the highest-grossing of all. Unlike many retail products that cost under $50 each, a number of financial service affiliate deals are in the $200-$500 range for a single sale. That means you don’t have to snag dozens or hundreds of sales per month to earn a tidy profit.


If you want an indication of how popular this niche is, check out either of the two giant online booksellers, Amazon and Barnes & Noble. Browse through the best-sellers lists and notice how many of the titles are under the self-improvement category. It’s human nature to want to be better, fitter, smarter, more attractive and anything that adds to our current state of being. Self-improvement niches for affiliates are hot for 2020, especially with the renewed focus on eating right, avoiding disease and achieving longevity.


A newcomer to the list for 2020 is the pet niche, which is wider than it might at first appear. Marketers can earn by connecting to any of the many pet-related services and products, like pet-sitting services, pet insurance, pet hotels, health food for dogs and cats, and literally hundreds of other animal-friendly sub-categories.