In the digital age, the experience and age of the organization do not determine the credibility of a business. Instead, the audience requires more of your ideas, your generosity and your willingness to take risks and succeed while learning from your mistakes. This is what can give the business a voice in the conversation making an impact on the audience.
Blogging has revolutionized since the past fifteen years and individuals are becoming more famous through the 500-word piece that has the capability of resonating with the online audience. The fact is that most of the thought leaders of the digital times are renowned because of their blogs. However, the more people start blogging; the more important the quality of the blog becomes—especially for businesses striving to be found in the realm.
Having a blog is not enough, especially when it comes to driving traffic for your business. Being a business owner, you need to spend some time planning a blogging strategy that allows the creation of high-quality content that can build a reputation for thought leadership to be able to pay off in the long run.
Why create a business blogging plan?
When it comes to succeeding in business, you need to come up with the best marketing strategy that can make your business stand different in the market. The same case is wit having a blog. Being a business person, you need to develop a comprehensive plan for your blog that can support your business.
With that said, it means you need to research and build a foundation for your blog, as it can take some time to build momentum. You can follow these simple steps to structure your business blogging plan that can lead you to your success.
Seek inspiration from other blogs
This is a crucial step for those businesses writing the blog for the first time. Think of it as a business trying out for the first time. You must be inspired by some business personality for which you started your business. Similarly, you need to find inspiration to start your blog. See what they do to encourage the audience to get the conversation started. This will get you an insight to present yourself in front of the world.
You can find inspiration from other companies from your industry or a complementary field, or be inspired with a blog that you follow and respect. Explore similar blogging platforms to analyze the difference and ask yourself why you like them. Be clear with your observation and be precise on what you want for your blog to make it stand out from the rest.
State your mission
Your mission should be defined by the “why” before you come to the “what.” Your audience must understand your motive behind the creation of the blog. You must remember that you are not selling your product but helping the audience and providing them solutions with your brand. Understand a way in which you can reach to the audience through careful words and convey your motive to help them through your blog. There are three questions you need to ask yourself.
- Who is your target audience?
- How can you help your audience—provide them with tips, recipes, business stories, ideas, and problems?
- How your brand is profitable for your audience, for instance, how can the information you’re providing can help them with their problems?
Match your blogging and marketing goals
Before you start your blog, you must remember that your blog is a part of your marketing goals. It can either strengthen your marketing efforts or affect the business negatively. It is vital for entrepreneurs to balance between their paid marketing such as advertisement and earned visibility including blogs and Wikipedia that can provide information to people and can be read and shared on various marketing platforms.
You can achieve your marketing goals by:
- Demonstrating your expertise and thought leadership in a specific industry
- Educating, and motivating your audience
- Building trust and long term relationship between your customers and the business
Determine which goals are most significant for your business and see how you can use blogging to reach those goals.
Choose a suitable blog category
Being clear with the reason to blog, you need to consider the different categories of blogging and determine which works best for your business. You need to consider your mission statement before you decide which category work best for your business. Each category that you choose for your business must be able to provide relevant information to the prospects and reach your marketing goals.
Set a blogging schedule
Once you have figured out the category of your blog and your marketing goals, you need to set a blogging schedule to determine how frequently you should publish. In order to do this, you need to refer back to your model blog. You need to consider how often they publish a blog and is their schedule suitable for you.
There is no answer to how much you need to publish; however, it can affect your marketing goals and results. You need to set a schedule to be efficient with publications but remember, you don’t have to be rigid about it. Put together an editorial calendar and incorporate all events and categories of blogs that relate to your business.
Monitor and evaluate your results
It is necessary to monitor the progress of your marketing strategy whether it is a blog or a Wikipedia article. Professional Wikipedia experts always suggest monitoring the page so it can give the best results and make sure that they meet your marketing goals.
Your blog should be able to build trust among the audience, and you should see a rise in your subscriptions. Track important blog metrics like visitors, page views and shares to evaluate your progress. Analyzing these metrics helps in tweaking the blogging strategy so it can provide better engagement of the customers.
