AS people tend to gravitate to the internet to look for all their products and or services it is incumbent on the prudent marketing manager to ensure that the companies orbusinesses web site ranks extremely high on Google. With out this position on this search engine you are really not implementing all necessary strategies to improve new business inquiries or leads.
To get to this position you need to instigate what is termed a search engine marketingstrategy or commonly referred to as SEO. This is the technique of building back-links to your web site ensuring that the search engine starts to look at your web site as a site of authority and one which is reputable. As this is a new field there are a lot of players in this arena so it is vital to the success of your SEO campaign that you do find the right company.There are a few tips or pointers to follow when deciding on which company to work with you.
1- make certain that the SEO company does itself have a great ranking. If they are no where to be found on google then it is highly unlikely that they will be able to get a good ranking for you. If you found them by sponsored links and they are selling SEO then it is advisable to avoid these types of companies as they had to pay to be found. If you found them organically through a natural search then this is a positive sign.
2- never ever get locked in to long term contracts. If they are pressing you to sign a contract for a long period of time with exit penalty fees then you should not go with a company like this.
3- Do your due diligence. Check up on the company. Ring a few of their past clients and ensure that the feedback that you do get is positive from every body. If you get a few negative results then this is a bad sign and you should probably not engage this type of company. Alternatively, if all results are the same and all are good then you are probably on a winner. Keep in mind that most companies will never supply you with bad references.
Use your best judgement and better instinct. If you get a bad feeling or feel that you are being pressured to sign up then you should take your time and perhaps make a few other inquiries to a few different companies.