Successful marketing on the Internet depends on how effective your promotional strategy is. If there was one thing that will contribute the most to your success with any advertising is to know the fundamentals of it. If you really want to get the maximum out your banner advertising campaign then you better build a strong foundation first. Not doing so will lead to mistakes that you could have easily avoided. That really is a simple thing to do, learning it, and then you will eliminate a ton of potential problems.
There are all kinds of ways you can drop the ball with banner advertising mistakes, but anyway here are 3 of them you do want to avoid.
It is not how pretty the ad is, or the slick graphics that produce high converting bannerads. You will see your conversions increase by placing an appropriate call to action comment or word on your banner. We’re sure you have seen things telling you to, click here, and other short calls to action like, download now. Taking this one simple step will propel your click through rate.
Avoid being cute and nonsensical because people don’t like that or care. The page you send your traffic when they click through has to make sense to them based on thebanner design and copy.
You do not want to attract curiosity seekers with irrelevant banners. If you have ever seen a ‘shoot the whatever’ banner, then you know what we’re talking about. You want to be serious and get their attention, and then tell them what you have for them. Banner advertising still works like gangbusters, but the only way to experience that is to become knowledgeable. There is much more to learn beyond the scope of this article, though. We all make mistakes in our businesses, but don’t get discouraged by that and keep moving forward. It’s just that when you make the mistakes that really should not be made only because you were not sufficiently prepared… well, that’s on you, pal. Hence the importance of your banner advertising education.
You should know about banner advertising
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.
