The word ‘Coffee’ smells so fresh and nice in the morning to everyone and that’s why Burger King is back with a whoop with its own coffee subscription service.
A cup a day keeps the laziness away. Burger King is offering a full one-month subscription on its coffee for just $5.
The plan is to bring back all the customers and up the breakfast game so that customers can order coffee any day and every day while having their favorite sandwich or pancakes on their way out.
CEO Jose Cil of Restaurant Brands International stated that the subscription is a good way to gain attention from the customers and raise some excitement over the breakfast offerings of Burger King.
Regardless of the tough competition between the food brands, Burger King is the first to turn to subscriptions.
The service is not yet available in all of the branches in every part of the country. However, Burger King expects to increase its sale and change its customers’ perspective in a positive way.
However, it is still a ques
At the same time, any franchise that offers steep discounts could feel a burn. Even if coffee for $5 a month is enough to get customers in the door, franchise operators still run the risk of losing profits on a high-margin menu item, Maze said.