In the old days, it was difficult for small businesses to compete with the major corporations. If you were a big brand, you could control advertising and marketing in such a dominant way that your customers hardly ever saw a small business competitor, let alone left your business to do business with them. Today, the internet has played the part of the major equalizer, and it has made it much easier for small businesses to compete with the major brands. While the major corporations can spend tens of thousands of dollars on brand marketing, social media campaigns, and SEO, small businesses can also do well by using Google in an efficient manner.
Google rewards older domains, because it believes that older domains are more stable and more reliable. It generally puts those domains closer to page 1—the place where you want to be if you are trying to generate new leads for your business. If you have an older domain, you don’t want to abandon it for a newer one. This can make it more difficult for your customers to find you when searching online. You’ll also want to use your Google Analytics account to figure out which pages on your site are popular and getting links and page views. Then you’ll want to see which of your pages aren’t performing well. You can use this to create more content based on the popular pages while minimizing the unpopular ones, which will increase traffic to your site.
If you really want to compete though, you will need a strategy when it comes to keywords. Keywords are what your customers type into Google when they are searching for a business that is similar to yours. You’ll want to detail both longer and shorter keywords and phrases and build your SEO campaign with those keywords in mind. Having content that is unique, engaging, and tailored to your targeted keywords can be a boon to your business. This is the beginning of how companies get and convert leads.
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