This year it will be impossible to miss isometrics, as you discovered in our 2020 creative trends infographic. And if someone masters this technique brilliantly in the LOGO COMPANY community, it’s Margaux! Both graphic designer and talented illustrator, she joined the LOGO COMPANY adventure in April 2019 following the recommendation of a graphic designer friend, herself registered. Let’s go for a meeting with this passionate and multifaceted young designer!
1. HELLO MARGAUX, CAN YOU QUICKLY INTRODUCE YOURSELF AND YOUR BACKGROUND?
Hello LOGO COMPANY! I live in Lorient and I am 26 years old. After a BTS Graphic Design in Rennes and a year at Sup de Pub in Bordeaux, I started to learn in an agency, in Bordeaux, before returning to Lorient where I started as a freelance graphic designer and illustrator. Otherwise I play drums in a band and sing in a gospel choir!
2. WHY DID YOU TRY THE ADVENTURE OF FREELANCING?
I admit that I was a little cautious when I started, but I was very encouraged by those around me. It was important for me to be my own boss and to have a direct relationship with my clients and partners. By learning about the best solutions to find clients, I discovered the existence of platforms. A graphic designer friend warmly recommended LOGO COMPANY to me because you are very attentive to creatives, which encouraged me to take the plunge in April 2019!
3. WHAT DO YOU LIKE MOST ABOUT LOGO COMPANY?
The real advantage is that I save precious prospecting time, while retaining the freedom to choose the projects that speak to me the most. Project managers are valuable allies: they take the need from the customer, frame (or reframe as needed!) The demands and thus play the role of safeguards. Suddenly I feel protected, the situation is comfortable and I devote myself entirely to what I prefer, creation. In addition, the whole team is very nice 😉
I did not register on other platforms and in a few months, I worked on ten projects thanks to LOGO COMPANY, which brings me 40% of my turnover!
4. HOW DO WE RECOGNIZE YOUR GRAPHIC TOUCH?
I really like the illustration, the hand-made, artisanal side, which gives a human side to communication. It’s my personal touch, which I try to bring to each of my projects. Even the isometry, which offers a very modern rendering, always starts with a few sketches with the help of children illustration service. I have a rather basic print training, with a strategic side thanks to my studies as an artistic director, but today I work on web subjects as well.
5. CAN YOU TELL ME ABOUT YOUR FIRST PROJECT WITH LOGO COMPANY?
It was a question of producing a key visual for a platform allowing to match tech freelancers specializing in data with customer needs thanks to a very powerful matching algorithm.
The subject immediately inspired me and the client immediately hooked on my proposal. Besides, for the anecdote, he told me “My daughter finds him very funky and her opinion is important to me”, which touched me.
6. AND A PROJECT THAT YOU PARTICULARLY LIKED?
I recently worked for a window sticker visual for Chrono post for which it was about highlighting the ecological side. I made a very vegetal and lively creation, it must be said that I love plants, I have them everywhere at home! I really enjoyed working on this creation and giving it a “jungle” aspect.
The client ultimately preferred a wiser design and my proposal was not accepted. I was paid, which allowed me not to restrict myself creatively and thus to dare to propose an original project to the client, without being afraid of not being rewarded!
7. WHAT ARE YOU WORKING ON AT THE MOMENT?
For LOGO COMPANY, I have just finalized my creation for Chrono post and if not for my part I take care of the campaign of a candidate for Municipalities: print, poster, electoral press. I’m also working on a web design project for an eco-responsible travel agency and a visual identity for a painter, interior designer. In short, projects as varied as they are creative, in which I can express my little artistic side 😉
8. WHAT ARE YOUR SOURCES OF INSPIRATION?
I spend a lot of time watching, browsing the Internet, and getting inspiration from newsletters and blogs like the one from LOGO COMPANY. For example, I am inspired by your white paper the creative trends of the year, for which I had the pleasure of making the key visual and the computer graphics! I am also inspired by local artistic news, interesting exhibitions near my home. When I work with a client, I can offer them a mood board made up of extremely different things: an interior design that caught my attention, a detail on an advertisement, etc.
9. WHAT TRENDS WILL MARK 2020 ACCORDING TO YOU?
It is not only a trend in terms of design but also of communication in general, which for me will be very affected by questions of ecology. This is something that I already observe on a daily basis. For example, one of my clients is an alternative travel agency, which offers immersion homestays. For another client very invested in zero waste, I created a stamp, which replaces traditional business cards and thus saves paper consumption. This is a trend that is already being observed in advertising, including among major advertisers!
10. WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO WANTS TO START AS A FREELANCER?
Even if my experience as a freelancer is rather recent, I think that success depends a lot on support and preparation upstream. As far as I’m concerned, I had the opportunity to learn my skills in an agency, I had inquired a lot, and I met freelancers already installed, who also always help me if I have Questions. I am also in contact with many graphic designers near Lorient, with whom my work is very complementary, which allows us to send clients.
I really believe in the strength of the network and the community, it is important not to leave headlong. Finally, I will definitely recommend registering with LOGO COMPANY!
HOW TO WORK WITH MARGAUX AND THE CREATIVES OF OUR COMMUNITY?
Whether you are a startup, an SME, an agency or a large account, do not hesitate to discover the logo company solution! A dedicated project manager accompanies you, from taking your needs to the final rendering. He selects the best talent from our community of specialized and professional freelancers, then ensures the smooth running of the project, step by step. Thanks to our platform (free and without obligation), you place your orders online, exchange directly with your creative team and store all your files unlimited. So, are you ready to go? And if you are a talented creative, don’t wait any longer to join Margaux and the other profiles of our community!