We all understand the logo and its significance in creating a proper corporate logo that functions as the brand’s face. The type of logo will be determined, depending on the business, whether it will be a letter mark, a text mark, a picture logo, or some other type. In reality, we have seen many developing logos because of changes in technologies and changing consumer behavior. New technology enriches innovations; action architecture was one of 2019’s leading trends. The function of the logo is significant and relevant, since many channels are changing, so there is no pattern in the static logo. You will go a further mile if the business invests in video content.
Brief Introduction Of Animated Logo
Simply placed, animated logos introduce the brand to life by incorporating animation, sound, and color. If you intend to add excitement to your brand and are advertising and tech-famous, the animated logo would be one of the wise options to introduce. The animation level will vary from easy to full representation of short videos. Everybody enjoys animations, and it is because they are not static. Motion excites us; our brain is wired for something that moves. There may be waves of the shore, peacocks jumping, raging flames, or shifting objects of interest.
Let us now explore the trends of animated logos in 2020, explored by the team of Logo Designers Melbourne.
- Rotating Logo
- Morphing Logo
- Hiding and revealing the logo
- Expanding Logo
- Hand Drawn Animated Logo
- 3D Animated Logo
Trend 1. Rotating Logo
When you are making a rotating logo, you need to consider all sides and every element must rotate. Every aspect is moving since nothing is stagnant, as its name implies revolving logos. The font type is typically brave and relies on the feelings and personalities of the brand. You can also rotate the text however, this is another technique, but it is useful for the audience of your brands. Images are going in such a sequence and text can be steady that is the ultimate background of the company. This is also one perspective of presenting your logo.
Trend 2. Morphing Logo
Have you ever seen Google easily being a camera, wavelength throbbing and hopping balls or tiny spheres, and the vibrant ‘g’ logo? It is known as the Morphing logo. For instance, if you observe animation in the Rocket logo depicts an odd piece that falls to the ground and bounces into bubbles to fire a rocket and shows the entire concept of the logo. Rocket graph is a platform where developers can generate analytics and reports. If you experience LinkedIn, social media badge, they are full of energy, company logos do not have to be bland and dull. It is both eye-catching and imaginative. The image or logo characteristic must include a fun element and attractiveness in it.
Trend 3. Hiding and Revealing Logo
We all love excitement and suspense, be it a magic trick, a suspense film, or a game screen. We all love this method. You can add this trick in your company logo, to attract a variety of audiences. This logo styles normally take the stage center and show the full name by way of basic gestures. However, you can add variations in it according to your client or your company description. The colors, text, or illustration can all hide and reveal within one period.
Trend 4: Expanding Logo
It is important to ensure that a logo appears equally beautiful in a limited and congested room when making a logo. It looks everywhere in logo design with a lot of negative space. Today’s animations offer marketers the ability to stretch their logos and simplify them to any size or dimension. You must balance your logo with positive and negative space. The more negative space means you must have lost something or you do not value connectivity. Moreover, you must have a flexible design for every platform; it will help you and your clients to expand the design as per their sizes.
Trend 5. Hand Drawn Animated Logo
In an animated logo or illustrated logo, you will find hand-drawn logos as well, which are encouraged and liked by the audience a lot. Human-centered concepts are very much sought-after, and the hand-drawn logos have a personalized touch that can allow a company to communicate with its audience. Here, you have the choice of using fonts, size, texture, and many other color-related things. Many artists combine animation and have good results in hand-drawn logos. This is one of the new development in the animated industry.
Trend 6. 3D Animation Logo
3D and 4D graphics are more popular, everyone loves to see the effect of an animated logo visually from films to the logo. These animated logos are designed and used especially for elite brands and for the niche audience. Sometimes, it is used for kids to attract them towards some product. S
Conclusion:
An animated logo is a comprehensive marketing tactic that helps you stand out. It is accessible from domains and viral campaigns on several different channels. Animated logos are the perfect way to interact and amuse the consumers, making them ideal in a period of limited emphasis.