One of the main concerns of marketing professionals and business owners is to make brand recognition that lasts the test of time. While many succeed at it, some just lose the battle in one way or another. One of the most common mishaps that one can witness are companies failing to adapt. Modernized marketing requires one to be constantly on the edge of their seat and make sure they adapt and overcome challenges.
One of those common mishaps includes a viable logo design. Some logo designs are capable of adapting as time passes, while others run obsolete within a short period. Now, in order to avoid that, one must have an approach of a professional. Whether you are an aspiring designer or an entrepreneur, this list is meant to benefit you if you are looking to make a company logo. Therefore, let us dive right in.
Industry Research
As a business owner in your respective niche, you may understand the marketing elements better than most. However, this part of industry research is not about just marketing. It is to understand the logo design intricacies that work in a particular industry. Now, the main mistake some people make is taking a successful logo design from their industry and just do a revamp of that. You do not want to do that. Keep in mind that this emblem or symbol will become synonymous with your company name. You do not want to cast a poor reflection upon it.
Therefore, it is important to understand why your industry has particular logos. Ask for their stories, why the owners settled for their design. Most importantly, think of all the ways you can do it better.
Understand The Brand Idea
If you have been handed the task to create a logo design, then you need to understand who you are doing it for. Not talking about the person that assigned you the task, rather the company for which you are designing this logo. Keep in mind that a logo is an embodiment of a brand’s central idea. Now, to understand your brand or your clients’ brand, you need to write down what they stand for. What their objective is what is their brand motto.
Where It Will Be Used
Some professionals in the design industry call this process the scalability requirement. In other words, it will help you understand whether or not a design is required among various scales. That is why you need to list all of the things where the logo will be used. This includes social media, newspapers and many other digital marketing aspects. The thing to understand here is that this will help you understand what kind of design you are looking for.
Keep in mind that you may have to customize this logo to use it on various platforms. Each of them has different requirements so you need to cater to those. That is why making a list of places where you intend to use it can help you identify the right type of design.
Design Various Concepts
The core of making a compelling design lies inaccuracy. In many cases, accuracy is determined by how many designs there were. Keep in mind that this process is not to urge you to make many designs for no reason. It is to help you design many and then merge them into one that culminates the message of the rest. For example, make various designs of the same concept, and then take elements you like the most from each one of them. Create a hybrid between all the designs.
Digital Sketching & Finalizing
Once you, or your client, agrees on one design, then it is time to make it official. Digital sketching can help you do that. If you run into trouble with sketching with a pencil on a paper, digital sketching opens up many possibilities. For one, fixing the errors without any hassle. Now, after you have outlined the initial idea, you will have to finish it properly. It includes adding colours and other visual elements. Keep in mind, the initial design is just that, a first draft. Changes can always be made so do not stress over it.
Check Scalability & Add Fonts
The list you made because of one of the earlier stages mentioned-above, will come into play now. If your logo is not scalable according to either or all of them, chances are you will have to do revisits. However, we will come to that later. Now, if you want to add fonts, then you should. Typography is one of the classical and perhaps the best approach in creating a simple yet compelling logo design. According to experts of Melbourne Logo Designs, the font and scalable properties are two of the vital ingredients in making a successful logo design.
Always Be Willing To Make Changes
This is one of the most important things to understand after a logo is established. Nothing lasts forever and neither do compelling logo designs. What seems attractive today may grow stale and boring tomorrow. Take Google, for instance, their logo design has gone through a myriad of changes throughout the years. Their fonts, scalability, colours are perhaps the best example of all-round logo design. That is why it is important for one to always be adaptive and willing to change. Keep in mind that you may need to do revisions or complete revamps sooner or later.