For online shoppers, small things indeed make a big difference when it comes to building brand loyalty. Take a look at these tried-and-tested customer retention tips for your e-business.
Offer Exclusivity
Customers who‘ve bought from you even once deserve special treatment. By offering your customers an authentic loyalty program and exclusive early-bird offers, you’ll make them feel they’re receiving special treatment, which is great for building brand loyalty.
Take The Time To Answer Questions And Respond To Feedback
Answer customer queries promptly and politely, and be open to feedback. Use complaints, criticism, suggestions, and recommendations to improve your product. Above all, never respond to an irate customer in a rude or angry tone. While some unsatisfied customers may never return, you’ll have ensured that you did a good job handling the issue.
Support A Social Cause
There is no greater way to build a connection with your niche audience than to genuinely support a cause they hold dear. Be socially responsible and establish yourself as a modern, free-thinking and environmentally conscious online business that customers would love to associate with.
Delight Your Loyal Customers With Surprise Offers
Surprise your loyal customers with special deals, invite them to be part of an exclusive event, or include them in new product testing and product launches. Let them know through small yet special gestures that they patronage is valued and appreciated.
Build An Unmatchable Customer Service Environment
You may have experienced varying levels of customer service in your personal life. Often, companies tend to neglect this crucial aspect of business and focus more on marketing and gaining customers. Tread the offbeat path instead—create a team of intelligent, knowledgeable and empathetic professionals trained to offer exceptional customer service no matter what the circumstance.
Stay Updated On The Latest In Online Shopping
Stay abreast of latest developments in online tools specially designed for e-stores and keep a watch on shopping trends and preferences of internet shoppers. The internet offers endless options to today’s consumers, so staying well-informed is the only way to keep your business relevant; see here for insightful tips and advice specially curated for online entrepreneurs.
Think Ahead Of Your Customers
Anticipating your consumers’ needs and desires is a sure-fire way to gain their loyalty. Meeting people’s needs and paying attention to the minor things that may elevate their experience will place you as their favorite online store. It will also get you plenty of word-of-mouth publicity. For instance, if you’re an online fashion jewelry brand, offer travel-friendly jewelry boxes to your customers during the holiday season.
Hire The Right People
Experts say that a business is as good as the people who run it. Poor staffing decisions will reflect on your brand sooner than you know it; to build a team of great people aligned to your vision and goals. From errands staff to executive officers, everyone you hire should be driven and dedicated to take your venture forward—which also depends on how great a boss you are.