Brand awareness and online visibility will propel your business to success. This is why people resort to social media marketing for the task. There are several social media platforms online today however when it comes to posting content on them, you will find that each of them is different. This is why it is crucial for you first to understand the way the social media platform works so that you may plan your posting strategy accordingly.
What is a Social Media Posting Strategy?
When you are using social media for posting content for your company, it is prudent for you to create posts that are relevant to your business niche. For instance, if you own a restaurant and wish to promote your name as well as attract targeted customers, you should post pictures of your top dishes with captions. When it comes to social media posts, you need to post content at the right time. The audience needs to see the post. If they are not able to see the post the object of your content or business message is futile.
Different Social Media Platforms have different Strategies
If you take at social media platforms mostly used by businesses today, you will find Facebook, Twitter, and LinkedIn top the list. However, have you ever thought of deploying Instagram for your social media posts and sharing your profile with your targeted audience? Many people misinterpret the fact that Instagram is only used for sharing photos amongst family and friends. Little do they know that Instagram is very popular in the business field as well. The social media planning strategy here is completely based on the visual representation of your business. Images and media have a message, and this means that you can reap the benefits of images for your business as well. A photo can communicate to your audience in volumes. UnlikeFacebook and Twitter, you do not have to frame content to reach out to the targeted audience. All you need to do is insert an interesting caption with a good quality photograph to attract targeted traffic to your website.
When you are looking for targeted traffic and better lead conversions, you can use Instagram Stories that have proved to be beneficial for businesses. This story feature lasts for 24 hours and prompts users to share them instantly. They appear in the news feed of your network, and with them, you can increase real Instagram likes. These stories are very simple for you to create. Just collect the best pictures and images of your business and write a caption that is interesting with relevant hashtags. Like Twitter, Instagram also makes use of hashtags t draw in the targeted audience and to understand them better you should use your keywords wisely. The hashtags should be popular, and they should relate to your niche as well. When you are posting pictures of your business, ensure that you use the hashtags that are relevant to the content.
Instagram is considered to be one of the most favorable platforms for social media marketing today primarily because it is free. You do not have to pay for daily advertising like Facebook Ads. You just need to devote time and create stories and posts that catch the attention of a targeted audience that is looking for you. Social media marketing does not directly affect search engine optimization to your website however it plays a vital role in attracting a lot of targeted traffic your way.
Instagram has over 700 million users in the age group of 18 years to 35 years. This means you can reach out and connect with this audience who is constantly online for searching the latest products and services. There again is another misconception that Instagram is also for businesses that sell products. This is not true. Share your customer experiences online in captivating stories and give your customers a direct call to action link to your website. In this way, you effectively can convert leads into sales and attract the targeted audience you deserve.
If you have not yet started with Instagram advertising, it is prudent for you to start to do so today. This advertisement will pay off gradually in the long run when you have increased targeted traffic knocking on your doors. In case you do not have sufficient time to post your content and media on Instagram manually, you may opt for top quality automation software to help you. This software will schedule your posts on Instagram. The content will regularly be posted, and this means you can provide your targeted audience with engaging and fresh content. Instagram is an innovative platform, and this is why it is gradually gaining popularity over Facebook and Twitter. If you have not started to use it for your business start so today as it is better late than never!